As Entrepreneurs, we have only one source of wealth. It’s not our talent or expertise. It’s not even our product or service.
Our only source of wealth is our customers.
Yet it’s very easy to neglect that source of wealth.
Today I want to focus on one of the most overlooked elements of Entrepreneurial success - your communications with your existing customers.
Most marketing efforts focus on acquiring new customers. But I've yet to find a business that is maximizing its marketing to its existing customers.
I would take this a step further. When I speak to a business owner, I know without a doubt that they are sitting on a goldmine. This goldmine consists of the wealth that is hidden in their relationships with their current customers.
How do you access that goldmine? By answering these questions:
What do you have to offer your existing customers? When did you last let them know? What are you not offering existing customers that you could be offering them? When did you last send a letter to your customers? When did you last email them? Did you measure the response? When did you last call them? What would happen if you doubled your contact with them this year? When you do communicate with them, what more could you be doing to clearly explain the specific benefits that they will experience?
I once helped an Entrepreneur who increased profit 200% by sending a brochure to their clients once a year. I asked what would happen if they sent the brochure twice a year. It might seem an obvious question but the thought had never even crossed their mind. We did it (and a lot more) and it generated a fortune for them.
This is not an unusual story. We are all so close to our businesses that it is often a challenge to step back and look at the obvious - the elusive obvious.
Here are some more useful questions: How often do you communicate with your customers by direct mail? Do you test and measure the response? Do you spend at least 15 minutes each month thinking of an exclusive offer you can make to your existing customers? Do you say 'thank you' to your customers either by letter, email or telephone? Do you ask your customers for referrals? If you have a limited service or product line - do you know of additional companies, products or services that your customers could benefit from?
There are hundreds of great marketing strategies for getting new customers. But before that, you need to nurture your relationships with your existing customers. It is the first key to the goldmine. Then we can move to aquiring more customers.
Did you know that the less than 1% of people who visit the typical website purchase from that site or make contact with the business. Less than 1%
In other words, if your website is typical (and I really hope it isn’t) then 99% of people who visit are going to leave – and will never come back
Well here’s the good news. There’s a simple step you can take to ensure that 10%, 20% or more of the people who visit your site become either customers or potential customers. And it’s a simple change that will ensure your website is never boring. Contact me to recieve a FREE email with a comprehensive breakdown of how to implement this simple step.
Finally if you havent got around to developing your website. I have a special offer that Im passing on to you.
Would you like a website with
Four-page stylish design (HTML/CSS);
Five custom e-mail addresses;
Contact us forms (PHP)
Completed in 2 weeks
Domain Name of choice plus Hosting
I can get you all this for only £150. Too good to be true? Well there is only one drawback. The offer is only available to the first four smart customers. I used the word "smart" instead of "lucky" because knowing how to pursue a good deal when you see one is NOT LUCK!
Ann-Melody Areola
for Vivacity PR
email: ann@vivacitypr.com
www.vivacitypr.com
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