Monday, 22 August 2016

Rafiq Raji, PhD Managing Director & Chief Economist At MACROAFRICAINTEL Moderating at Lagos Edition ICESummit

Dr. Rafiq Raji is Managing Director & Chief Economist at Macroafricaintel Investment LLC, an Africa-focused macro research & investment consultancy based in Lagos, Nigeria. He was previously an Africa Economist at Standard Chartered Bank in London. Before joining the Global Research team at Standard Chartered, Dr. Raji worked with various teams at its Nigerian franchise; gaining experience in credit risk, asset & liability management, and capital markets. Rafiq was also previously Head, Advisory & Capital Markets for the securities brokerage arm of Nigeria's Standard Alliance Group. Prior to that, he had investment banking stints with FBN Capital Limited, Vetiva Capital Management Limited and Africapital Management Limited; all in Lagos, Nigeria. Dr. Raji holds an MBA from the Lagos Business School, Nigeria and a PhD in Finance from Wits Business School at the University of the Witwatersrand, South Africa. Dr Rafiq will be speaking and moderating at the International CEOs' Economic Summit this year.

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org
Email summit@icesummit.org, attend@icesummit.org for any request


Jeff Vigil President & CEO At My Business Matches The Business MatchMaker USA Set to Speak at Lagos Edition ICESummit


Jeff Vigil owns the Company as Founder, President & CEO of My Business Matches (MBM), a Veteran-Owned cloud based global business matchmaking solution that allows hosts to create Engagement portals, or conduct business matchmaking events. You control how matches are conducted and can schedule one-on-one or one-to-many meetings (virtually and/or in person), as well as track any business relationships that emerge. We have been used in over 100 countries, over 1.2 million users, and tracked over $15 billion in contracts awarded. Jeff is a 20 year Navy veteran. His passion and love for his children are what inspired and created the drive to bring MBM to the forefront in its sector. He believes in creativity & professional development and spends time with his staff to mentor and help create the next generation of matchmakers. The company has delivered for top global bluechips as clients (AT&T, NASA, Ericsson, Walmart, CVSHealth, Macys Etc. “Anyone who has never made a mistake has never tried anything new” - Albert Einstein https://www.mybusinessmatches.com/home/about-us/

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org
Email summit@icesummit.org, attend@icesummit.org for any request

Tutu Agyare Managing Partner & Chief Investment Officer Nubuke Investments LLP Set to Speak at Lagos Edition ICESummit


Tutu Agyare (Ghanaian) was appointed as a non-executive Director in August 2010. He is currently a Managing Partner at Nubuke Investments, an asset management firm focused solely on Africa, which he founded in 2007. Previously, he had a 21-year career with UBS Investment Bank, holding a number of senior positions, most recently as the Head of European Emerging Markets, and served on the Board of Directors.

Tutu is a director of the Nubuke Foundation, a Ghanaian-based cultural and educational foundation. Tutu is also a Senior Advisor to Power Africa, an initiative launched by the Obama administration to increase access to electricity in Africa.

The Nubuke Africa Multi Strategy Fund is an African focused hedge fund with a fixed income and equity bias. We have the flexibility to invest in currencies, corporate debt, commodities & equity.

The fund is differentiated from other vehicles offering exposure to Africa with South Africa and Egypt investments representing no more than 50% of the Fund’s assets thereby producing a Pan-African diversified portfolio with exposure to a broad array of countries and sectors.

The investment objective is to deliver 20-25% annualised returns to our investor base largely in the listed space across Africa. We do this by using all available asset classes which include Equity, Fixed Income and Local currency across all markets in a way which generates high returns while maintaining low risk exposure and volatility.

The Nubuke Africa Multi Strategy Fund returned 20% for the year to date period ended June 2012 and has returned 100% since inception in June 2008 without fees..

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org
Email summit@icesummit.org, attend@icesummit.org for any request

Shamsuddeen Usman, CON Chairman & CEO At SUSMAN & Associates Set to Speak at Lagos Edition ICESummit


An economic, financial and management consulting firm headquartered in Nigeria

He coordinates the work of a tightly knit group of professionals that are providing consultancy and advisory in economic, financial and management services.

He was Former Minister National Planning Commission, Federal Government of Nigeria from July 2007 – September 2013 (6 years 3 months)Abuja Nigeria and was In charge of overall articulation, coordination and monitoring of medium and long term strategic planning for Nigeria, as well as the coordination of the activities of the Development Partners in the country

He was made Minister of Finance, Federal Government of Nigeria from June 2007 – November 2008 (1 year 6 months) Abuja, Nigeria. He was Responsible for overall management of Nigeria's public financial and economic management, with a great focus on tackling waste and corruption and enhancing the efficiency of government.

In July 1999 – June 2007 (8 years) Shamsuddeen was Deputy Governor, Central Bank of Nigeria Abuja Nigeria, In charge of monetary and banking policy and supervision in the first 4 years. Then banking operations in the subsequent 4 years As Managing Director at NAL Merchant Bank

He was responsible for the development of Nigeria's long-term development strategy, Nigeria Vision 2020 and the National Integrated Infrastructure Master Plan. During his tenure as the Minister of Finance and National Planning, he was chairman of the Nigerian National Economic Management Team. Shamduddeen represented Nigeria as a Governor on the Governing Boards of the World Bank and the International Monetary Fund. He was a Member of the Federal Executive Council, National Economic Council and the National Council on Privatization.

Usman was the first Nigerian Minister to publicly declare his assets before assuming office as a public officer, an act considered as a sign of accountability and transparency in a country noted for its high levels of corruption.

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org
Email summit@icesummit.org, attend@icesummit.org for any request

Prof. Patrick Utomi Founder/CEO of CVL (Centre for Values in Leadership) Set to Speak at Lagos Edition ICESummit


Prof. Patrick Utomi, also known as Pat, Ph.D. serves as Vice Chairman of Bank PHB plc. Prof. Utomi serves as a Non-Executive Director of Mutual Benefits Assurance Plc. He serves as a Member of Advisory Board of CBO Investment Management. He has served in senior positions in government, as an adviser to the President of Nigeria, the private sector, as Chief Operating Officer for Volkswagen of Nigeria and in academia. Prof. Utomi was candidate for President of Nigeria in 2007 and 2011. A fellow of the Institute of Management Consultants of Nigeria and founding Senior Faculty of the Lagos Business School- Pan African University, Prof. Utomi was Director of the Centre for Applied Economics at the Lagos Business School. He co-founded the Lagos Business School in 1994. He has also served as the Chairman of the Economic Commission for the Niger Delta. Prof. Utomi has served on the Council of key apex private sector associations including the Lagos Chamber of Commerce, The National Council of the Manufacturers Association of Nigeria and the Nigerian Consultative Association (NECA). Prof. Utomi is the author of several Management and Public Policy books. His academic background covers a range from Policy Economics, Business, and Political Science to Mass communications. As an entrepreneur, Prof. Utomi founded and co-founded companies that are active in fields including financial services, ICT, and media. He was appointed Professor of the Social and Political Economy Environment of Business and Entrepreneurship. Prof. Utomi has been a scholar-in-residence at the American University in Washington DC and the Havard Business School. As leader of Civil Society, he is the founder of the Centre for Values in Leadership; and the Concerned Professionals, among other social sector enterprise initiatives. Prof. Utomi is active on the International speaking circuit, especially on the subject of High growth economics and leadership. He is a professor of political economy, a management expert and a Nigerian entrepreneur. He obtained a first class degree in mass communications at the University of Nigeria, Nsukka, UNN. Prof. Utomi also holds an MA, MPA, and Ph.D in political economy.

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org
Email summit@icesummit.org, attend@icesummit.org for any request

Nina Vaca Chairman & CEO of Pinnacle Group Billion Dollar Company Set to Speak at Lagos Edition ICESummit




Nina Vaca is Pinnacle Group's Chairman and Chief Executive Officer. Her dynamic leadership over the past 19 years has propelled the company from a niche IT services firm to the workforce solutions powerhouse it is today, with a suite of business lines that address the range of human capital challenges companies face today.

Vaca's unwavering commitment to Pinnacle's success and growth has motivated her to make several bold decisions over the years that have changed the company's course and helped it become what it is today. Watershed moments came in 2001, when Vaca took full control of the company and re-engineered its service offerings in response to the changing landscape post-9/11, then again in 2007 when Vaca saw an opportunity to enter the managed services sector with an ambitious $100 million program. In 2009, Vaca diversified Pinnacle's business in response to the economic downturn by expanding into Canada and offering additional services. Then in 2011, Pinnacle expanded into the VMS space when it acquired Provade, Inc., which offers enterprise-class VMS (vendor management software) that enables clients to manage their contingent workforce spend. Pinnacle further broadened its managed service offerings in 2011-2012 by adding payrolling and IC compliance to its portfolio. Read More... https://www.pinnacle1.com/About-Us/Our-CEO-and-Chairman

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org
Email summit@icesummit.org, attend@icesummit.org for any request

Thursday, 18 August 2016

Tony Jimenez Founder & CEO of MicroTech Set to Speak at Lagos Edition ICESummit



Tony Jimenez
Founder & CEO of MicroTech
Jimenez is the award-winning Founder, President, and CEO of MicroTech, Since founding MicroTech in 2004, Jimenez has grown the business into a profitable multi-million dollar company with highly skilled professionals across the U.S. MicroTech supporting over 100 prime contracts with civilian and defense agencies of the Federal government and providing IT and network support to numerous Fortune 500 companies around the globe. MicroTech’s suite of services and solutions has ensured that clients in government, education, and the technology industry accomplish their mission while simultaneously maximizing their return on investment (ROI) and lowering their total cost of ownership (TCO). As a result, customers continuously realize the business advantage of utilizing MicroTech and its innovative and reliable solutions and processes. Read More.... http://www.microtech.net/meet-ceo

ICESUMMIT 2016 themed ''Promoting a private sector driven economy through partnerships'' will also feature strategic master classes and business talk hosted by The Tony Elumelu Foundation, business pitch sessions, business exhibitions, networking and B2B matchmaking opportunities managed by the global business matchmaking company.

The summit will feature key business speakers, economist, industry experts and CEO’s conferencing on two major topics; ''How do CEOs’ Of Blue-chip companies & business executives thrive, increase revenue and lead an a dwindling economy'' and ''Developing the human capital, a panacea for building healthy business communities''.

Date: 15 & 16 September, 2016

Venue: Intercontinental Hotel, Victoria Island Lagos.

Time: 9.30 am – 5.30 pm daily

To participate, register at www.icesummit.org 

Friday, 29 July 2016

INTERNATIONAL CEOs’ ECONOMIC SUMMIT 2016

ICESUMMIT Lagos, Nigeria

INTERCONTINENTAL HOTEL, VICTORIA ISLAND 
SEPTEMBER 15TH &16th 2016



POWERED BY: The CEO Business Journal | My Business Matchmatches Houston | Fed. Ministry of Trade Investment


Promoting A Private Sector Driven Economy Through Partnerships

CEOs, Blue-chips & SMEs

Over 200 Million Global Reach

Over 10 Million Event Global Live View

500 International Business Executives

40 Speakers

20 Discussions

2 Days

1 Experience


The International CEOs’ Economic Summit is a platform through which senior executives of companies tinker ways through which they can expand their brands while proffering solutions to the socioeconomic challenges staring their sectors, communities, countries and by extension their continent and the rest of the world in the face. The ICE SUMMIT is also a platform to do global business partnerships, build, empower and give support to SMEs for a more robust economy.

This edition, which is being hosted in Lagos, Nigeria, the ICE SUMMIT will be an annual event and will be holding every year in the business or economic capital of different countries of the world.

It will afford CEOs from all over the world the opportunity to gather and rub minds for effective business solutions yearly.


SUMMIT OVERVIEW

ICESUMMIT 2016 is designed to create international commerce & partnerships through Business – Business matchmaking, solve economic challenges by CEOs coming up with business and economic solutions that will create a more robust economy, aid in building sustainable economic structure and jobs creation through SMEs financing, business sponsorships, investments, empowerment strategies, business mentorship, creating business brand associates, utilizing idea sharing and knowledge transfer/exchange amongst business executives, particularly from Big CEOs and Blue-chips to SMEs.

Unlike regular business summits where participation are only limited to the duration of the event, asides networking, idea sharing, exhibition, keynote and knowhow transfer sessions, participants will be grouped into mastermind grouping and support system according to their interest and countries of residence. This has a support plan that continues as follow-up on aftermaths from the event to ensure complete result for all benefactors in whatever level.

The ICESUMMIT team in partnership with other business development partners, companies, organizations and financial managers will ensure that the mastermind grouping utilizes effectively the opportunities gained at the summit through business brand association, partnerships, mentorship and investment funding.


SUMMIT OBJECTIVES

-To enhance critical understanding of current economic trends and challenges facing businesses, while exposing participants to real life and time-tested solutions

-To provide a corporate platform for international commerce and business partnerships between Blue-chips and SMEs through Business to Business (B2B) Matchmaking.

-To ensure more involvement of CEOs and Blue-chips in analyzing economic issues and developing a private-sector driven and sustainable economic structure.

-Equip SMEs with operational knowhow, sources and access to funding through business mentorship, investment, sponsorships and partnerships.



THE PURPOSE

To convene a world class platform for Strategic Business Partnerships between CEO's on both sides of the Business Performance Equation.

In this Summit, Chief Executives, from diverse Business sectors and best-in-class experiences, will be exposed to time - tested Strategic Business solutions to live issues/business challenges while exploring the economy from a private sector perspective.


WHO SHOULD ATTEND

ICESummit 2016 is not only open to Chief Executive Officers of leading companies across the globe. It is also open to decision makers of big companies and SMEs who want to grow their businesses net worth and network. This includes, but is in no way limited to the following titles:

- Chairman
- President
- Board Members
- Managing Directors
- Government Regulators
- Managing Partners
- Executive Directors
- Founders
- Principal Partners
- Innovators
- CEOs
- Enterprise Builders


ORGANIZERS of ICESUMMIT & PARTNERS

The CEO Business Journals’ and partner platforms are positioned to deliver strategic and integrated business content for CEOs, businesses, brands, companies and people with even a tiny bit of interest in business content offerings.

-The platform offers world-class financial business analysis to set agenda for policy makers, board rooms, companies and start-ups.

-It also encourages and promotes entrepreneurship/partnership, offer financial & market insights, build management skills, host business events, celebrate and recognize success through awards.

We are a multi new media brand with unique editorial focus on innovation in business, leadership, enterprise, market data/analysis, financial news, brand management, marketing, research publishing, index for rating brands (Biz Billboard), economy news and reviews.



SUMMIT AGENDA

This summit focuses on certain key areas such as:

1. BUSINESS MASTER CLASS (Industry Expert Speakers):

2. PANEL CONFERENCING

3. BUSINESS PITCH SESSIONS

4. BUSINESS EXHIBITION & NETWORKING SESSION

5. BUSINESS TO BUSINESS MATCHMAKING (B2B)

6. ICES – DINNER


REGISTRATION AND PARTICIPATION

Register here: www.icesummit.org/register


ICESUMMIT i-Event PARTNERS

Our i-Event Partners are like co-organizers with the opportunity to host private business master class, trainings, sales, business matchmaking, investment meeting, shows or any event in the venue as part of the ICESUMMIT 2016 event. These private events will have a unique page and link on the ICESUMMIT Website with registration access link to ensure number of participants interested in their private event before the summit.

Limited presentation, exhibition and sponsorship opportunities are available. To become a sponsor and for more information, please contact

+1 (212) 739 0509 (New York), +234 (909) 887 3923, +234 908 218 9000 (Abuja) or email sponsorship@icesummit.org


For more information

Like our Facebook Page - InternationalCEOsEconomicSummit

CONTACT

U.S. OFFICE:
17 State Street
Financial District, Manhattan
Suite 4000, 10004 NY
New York
+1 212 739 0509

AFRICA OFFICE:
472 I.T Igbani Street, Off Obafemi Awolowo Way,
Jabi, 240102 Abuja,
Nigeria
+234 909 887 3923
+234 908 218 9000




Monday, 7 December 2015

Minister of Communication Barr. Abdur- Raheem Shittu, opens The Emerge Tech Summit 2015 in Abuja


A Gathering of Developers and Lovers of Technology....

It is with great pleasure and honour that the TechBooky Team Nigeria, organizers of the Emerge Tech Summit 2015, respectfully writes to notify/invite you of/to this high profile international Technology Summit holding in Abuja, Nigeria.
Emerge Technology is the hub for Startup Technology entrepreneurs in Africa, comprising of web and mobile Apps, Software, Internet Security, Cloud, and microchip processing developers from across Africa Continent. This year’s Summit will hold at the Sheraton Hotel & Towers Abuja, Nigeria from 8th – 9th December 2015. The key activities for the summit include:

• Educating participants on global trends in technology development.
• Creating a convergence point for technology sellers and government agencies who are potential buyers and promoters.
• Equipping developers with tools and techniques for creating tomorrow’s technology.
• Creating the space that nurtures creativity and innovation, as well as encouraging exchange of ideas.
• Stimulating Startup Technology enterprises and attracting technology investors into Africa.

“Across the African continent, there has been a rise in demand for new technology in order to tackle the ‘numerous‘ challenges facing the continent. This demand has given rise to a new breed of developers from Nairobi to Johannesburg and to Lagos. Organisations have begun to gradually patronise local developers but there’s still a level of dissatisfaction among clients when they compare what they get locally with global standards. On the average, there are hundreds of thousands of Tech jobs (private and public contracts inclusive) out there without some of the best minds to fill them.”….. Paul O. Balo Founder Emerge Tech Summit/TechBooky.

Emerge 2015, we understand the need to constantly retrain developers and IT oriented staff across the African continent. The Emerge Tech Summit platform brings a new style of summit to Africa. Emerge Tech Summit has a key difference from other “tech” summits in that it focuses more on capacity building rather than just “general” presentations. We intend to boost our break-out sessions with the best of the best in the tech world. We have sourced and contacted speakers and “presenters” who are probably the best at what they do. Our break-out sessions will be set up in lecture room style with full education facilities like a board and marker in place besides the projector.
One of the high points of the summit for us: is the pitching session that will span two days. About 100 Start-ups from over 200 delegates will be pitching where 10 EMERGE STARTUP MODELs will have access to different levels of business contracts signed with Emerge Tech Summit partners across the world. The contract will range from Funding, Business Model development, Office Facility Provision, Promotional and Partnership arrangements with consolidation prizes, specialized technical knowledge and networking opportunities provided to all the participating start-ups...Emerge Tech Summit Organizing Committee
This summit represents a strategic platform to not only identify viable start-ups across Africa but to also back them with technical supports and structures that are fundable and exportable. This platform serves as an opportunity for Government Agencies and corporate organizations to bring their SMEs support offerings to the door step of these start-ups and other techpreneurs.

Speakers at the summit include:
Barr Abdur-Raheem Adebayo Shittu Honourable Minister Federal Ministry of Communications,
Prof. Umar Dabatta, Executive Vice Chariman/CEO NCC,
Peter Jack, DG NITDA
BASHIR GWANDU (DR.), Chairman Commonwealth ITU Group
DANIEL STEEVES, Cloud computing specialist/Author
OPE BANWO (DR.), CEO/Afrinet Business Solutions inc.
MICHAEL SIMEON CEO and Co-Founder/VoguePay,
PAUL SHEEDY CEO/Founder Reward Technology.

Other speakers coming on board include:
Dr Jimson Olufuye, Chairman Aficta,
Dr Emmanuel Efeimun MD/CEO Offshore Capital Asset and Investment LLC,
Professor Manny Aniebonam, President/Founder AfriHub LLC,
Professor Egwim Evans Federal University of Technology Minna,
Mr Oyaje Idoko MD/CEO Layer 3 Ltd
See you there as we converge to make Nigeria a technology comfort zone for Africa.

Mohammed Ibrahim Jega
(Co-founder) Emerge Tech Summit

Announcer
Vivacity PR

Monday, 24 August 2015

Simple tips on Instagram marketing to boost your business



By now, you probably know that Instagram is a powerful platform for creating visual content for your business. You’ve likely seen Instagram photos on other platforms and may have even set up your Instagram account.

But did you also know that there’s more to Instagram than its easy-to-use photo editing tools?

With more than 300 million active users, Instagram has caught the attention of a growing number of brands — both large and small.

So, is Instagram worth the effort for your business?

Here are five unexpected benefits to consider:

1. Connect with customers
While most people think about sites like Facebook and Twitter when it comes to connecting with fans and engaging with customers online — you may be surprised to hear that Instagram has one of the most active and engaged user base.

In fact, one report from Forrester Research  found that Instagram generates 120 times more engagement per follower than Twitter.

With such high engagement, Instagram is the perfect platform to connect with customers, listen to their feedback, and build relationships through the conversations you’re able to spark.

You can share a photo of a new product and ask people what they think, or give them a sneak peek of a new project and see if they have any input.

2. Learn what people like
You may not realize it, but your audience members could already be sharing photos and talking about your business on Instagram.

This is especially true if your business has a brick and mortar location where customers visit on a regular basis.

Restaurants are a great example of this. People love sharing photos of their favorite dishes. With Instagram, they can share a photo and let their followers know where they are enjoying the meal by tagging your location.

But restaurants aren’t alone — people love sharing a variety of images from lots of different locations. And when they tag your location, their friends will see it, giving customers the chance to market your business on your behalf.

The best way to see if people have shared photos at your location is to snap a photo at your business and tag your location. After you share the photo, you will see a link above the photo that you can click to see all of the photos that have been shared at your store or office. This is a great way to see what people like about your business, and what they’re sharing about you.



3. Reach new audiences
Instagram makes it easy to discover new photos, new people, and new businesses.

One of the ways that people discover new content on Instagram is through hashtags. Similar to other social platforms, when someone includes a hashtag in a post on Instagram, a link is created and you can view all of the photos that have been shared using that hashtag.

For a business like Miele Nigeria, a luxury kitchen appliance retailer located in Lagos and Abuja,  using a hashtag like #luxury is a great way to get found by customers who share their passion. They can also include a hashtag that is popular in their market, #, to connect with local consumers.



You can also use hashtags to pro-actively find potential customers. For example, Oh to Be a Dog, a pet care business in Pasadena, Florida uses hashtags to find people sharing photos of their pets nearby and make an introduction.

“Hashtags have been great for us. We started out by searching for users in Pasadena, who were sharing photos of dogs. It was a great way to introduce ourselves to people we knew were local, have or just love dogs, and would probably enjoy our photos.”

In addition to hashtags, Instagram also has a Discover tab, dedicated to helping users find photos and connect with users that are relevant to them.

4. Fuel your other marketing channels
One of the great things about the content you create in Instagram is that it can easily be shared across all of your different marketing channels.

Within your Instagram Settings, you can enable social sharing to Facebook and Twitter, so that your photos will share automatically when you post them to Instagram. Even if you don’t want to share your photos on different networks right away, you can save your photo to your phone’s Camera Roll and easily access them when you’re ready to post.

The content you share on Instagram can also be used in your email marketing campaigns. If you’re a Constant Contact customer, you can integrate Instagram within your photo library with our MyLibrary Plus tool, and easily access your photos when you’re ready to send your campaign.

5. Generate sales
Creating professional-looking images to promote your products and highlight your services has never been easier or more affordable.

As a result, visual platforms like Instagram are doing more than just generating engagement, they are also driving sales.

One report from e-commerce platform Shopify found that the average price tag for a sale referred from Instagram is ₦13k, compared to ₦11k for Facebook and ₦9k for Twitter.

Be careful not to fill your feed with product photos with the same caption asking people to “buy now” or “shop online.” Instead, look for creative ways to display your products and let your images speak for themselves.

6. Advertise
There are accounts on Instagram with large number of followers within your target market. Get in touch with them and find out how much it costs to put up a post for you.

This a good one : https://instagram.com/onlyinnigeria/

Why not give Instagram a try?
Be prepared – if you’re not on Instagram now, you will be in the near future.
If you need our help to set up and manage your Instagram account drop us a line.