The
importance of digital marketing cannot be overemphasised or ignored. The world
has turned into a global village, with many global brands seeking for more online
presence. Millions of people over the world spend ample amount of time surfing
the internet, this is what makes digital marketing the best marketing strategy
you can implore for your business. Simply put; it is where the shoppers are.
Digital marketing is particularly efficient to businesses with a
brand, or wish to become a major brand. Businesses can now afford to reach
their target audience without the frills and cost of traditional marketing. It also
helps in interacting with customers in real time without them having to be
physically present at your business location.
Customers no longer need to struggle with finding a shop location,
or checking out their desired products. Payments and delivery are also made easier,
sales are plenty, revenue is generated, and there is a larger tendency of
growth for such businesses.
According to Bain-Altamma, the luxury online channel is expected
to grow at a compound annual rate of 15% annually through 2020, compared to the
2% to 3% compound annual growth rate projected for the personal luxury brands
market overall.
In order to maximise your digital reach, it is prerogative to
interact with your clients on a personal note. According to Louise singlehurste,
with low penetration of ecommerce and social media, there is an opportunity to
boost direct-to-consumer engagement, particularly as younger consumers spend
increasing amounts of time online.
According to recent analysis by Boston Consulting Group, more than
60% of good sales are now digitally influenced; meaning shoppers either
researched online, or purchased online.
Developing an online presence isn’t an instant process, it takes
time to materialise. It takes discipline, persistence, cost, and an openness to
new ideas. It doesn't happen overnight and it isn’t simple.
However, the success of business digitalization lye in some key
components;
1.
Brand
quality: often times, the quality of your products and services sell
themselves. With little or less advertisement, happy customers help to spread
the word on your products and services. The longevity and success of your
business depends heavily on the quality of your brand.
2. Necessary Technical
knowledge: running a business online requires an effective technical team. In
the absence of a technical personnel, it is advisable to enlist the help of
professionals in the management of all your online business activities, with
the supervision of an admin.
3. Ability to respond to customers’ needs: The digital
market is an ever-changing market. Latest and new trends are implemented every
day. Competitions are rife, and the struggle to stay relevant is constant,
therefore your business will require an efficient PR team to help adjust to the
trends and demands of the online business.
For more info on how to set up your business online or push your online presence to
your target audience, contacts us on info@vivacitypr.com
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